DeepIntent, the healthcare advertising platform, has announced the release of its HealthFirst FAST Package, a performance-driven solution delivering scalable access for healthcare advertisers. Built for healthcare performance, the new FAST offering connects brands looking to reach verified patients and providers across streaming publishers, with launch partners including LG Ad Solutions, Pluto TV and more.
“As healthcare audiences evolve how and where they consume media, advertisers need to optimise their investments in real time across premium channels to achieve health and business outcomes,” commented Chris Paquette, Founder and CEO of DeepIntent. “Our latest offering unlocks scale, speed, and confidence for healthcare advertisers looking to reach relevant patients and providers across trusted, premium supply through our AI-driven Health Intelligent media buying experience, ultimately improving outcomes for patients nationwide.”
“Pluto TV has built a best-in-class streaming environment that delivers both scale and precision for our partners, and DeepIntent’s new FAST package strengthens that by bringing the advanced audience targeting required to reach healthcare audiences,” added Christo Owen, SVP of Partnerships at Paramount Advertising. “The expansion of our partnership enables brands to activate campaigns that drive meaningful outcomes with our engaged viewers on the biggest screen in the home.”
This new offering is built around DeepIntent’s foundational performance and quality framework, powering media that is measurable, addressable, and optimised while ensuring it meets the rigorous performance and compliance standards of pharmaceutical advertisers.
“As pharma marketers shift budgets beyond traditional channels, we’ve seen exceptional reach and performance through Connected TV,” said Kristy Quagliariello, VP of Programmatic Media at Klick Health. “DeepIntent’s new turnkey FAST inventory solution is a welcome addition as it’s designed to accelerate the path from idea to activation and unlock more insight-driven opportunities for our clients to reach both HCP and patient audiences across the CTV landscape.”
The DeepIntent HealthFirst FAST Package is now available for activation within the DeepIntent DSP.
