Cracker Barrel said it is bringing back its “Old Timer” logo less than a week after the restaurant chain announced it omitted the man wearing overalls from the design.
We thank your guests for sharing your voices and love for Cracker Barrel,” the restaurant chain said in a social media post on Tuesday. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”
The news comes after the new logo was the source of intense scrutiny. It also wiped nearly $100 million off the company’s market value.
President Donald Trump responded to the company keeping its old logo on Truth Social, congratulating the restaurant chain.
“Make lots of money and, most importantly, make your customers happy again!” the president wrote. In another post, he also jokingly edited himself as the man on the logo that caused such a stir, Uncle Herschel.
Trump was also among the original critics.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” Trump wrote on Truth Social. “They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck!”
Since 1977, the drawing of the man and barrel has been a part of the restaurant’s logo. The restaurant chain previously said it wanted to drop the man from the logo as a way to stay relevant among a new generation of diners.
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EDITOR’S NOTE: The National News Desk’s Kayla Gaskins and Elaine Mallon contributed to this report.
